Get Found. Get Downloaded. Grow Faster.
Splicity's ASO service improves your app's visibility across the App Store and Google Play by optimising every ranking signal — from metadata and screenshots to ratings and conversion flow. Clients typically see measurable ranking gains and organic download growth within 60 days.
Organic growth, no ad spend
Structured ASO builds a self-reinforcing download pipeline that grows your install base without scaling your acquisition budget.
Higher store conversion
Optimised screenshots and compelling copy turn more store visitors into installs, improving your ROI on any existing paid campaigns too.
Durable ranking authority
Keyword and metadata improvements are structural changes that hold their value over time, unlike ad-driven spikes that stop when spend stops.
App Store Optimization (ASO)
The outcome we're after
Most mobile apps lose over 60 percent of their potential organic downloads simply because their store listings are poorly structured. Weak keyword targeting, generic screenshots, and thin descriptions push apps below the fold where users never find them — regardless of how good the product actually is.
Splicity conducts a full audit of your current store presence, maps high-intent keywords your target users are actually searching, and rewrites every metadata field to balance discoverability with conversion. We A/B test creative assets — icons, screenshots, and preview videos — and build a review acquisition flow that lifts your average rating sustainably.
The result is a compounding visibility curve: higher rankings feed more impressions, stronger conversion rates turn impressions into installs, and a better review profile reinforces ranking authority. Clients retain these gains long-term because the optimisations are structural, not dependent on paid spend.
What we deliver
Key offerings
Why Splicity
Why teams choose us for this
A senior team, a fixed plan and long-term ownership — the things that decide whether a project actually succeeds.
One accountable team
Strategy, design, build and support handled end to end by senior people — not handed off and lost.
Fixed, transparent scope
A clear plan and estimate before any work begins. No open-ended billing, no surprises.
Built to scale & rank
Performance, security and SEO engineered in from day one — not bolted on at the end.
A long-term partner
We support, monitor and evolve what we build, so it keeps delivering value long after launch.
Our process
How we work
Discovery
We learn how you work, your goals and constraints.
Design & Build
We design the experience and engineer it to spec.
Test & QA
Automated and manual testing before anything ships.
Deploy
Smooth, low-risk releases on your infrastructure.
Maintain & Grow
Proactive support, optimisation and iteration.
FAQ
Frequently asked questions
How long does ASO take to show results?
Most clients see initial ranking movement within three to four weeks of implementing metadata changes. Meaningful organic download growth typically becomes visible in 60 to 90 days, as the app stores re-index and the new listings accumulate impression data.
Does ASO work for both the App Store and Google Play?
Yes, but the two platforms weight ranking signals differently. Google Play indexes the full description, while the App Store focuses heavily on the title, subtitle, and keyword field. Splicity builds platform-specific strategies for each store rather than applying a single template across both.
Will you write the store listing copy, or do we need to provide it?
Splicity handles all copywriting. After a briefing call to understand your product and target audience, we research keywords and produce optimised metadata — title, subtitle, short and long descriptions — ready for your review and direct submission.
Can ASO help if my app already has good ratings but low downloads?
Strong ratings help conversion but do not guarantee discovery. Low downloads despite good reviews usually points to a keyword reach problem — your listing is not appearing for searches relevant to your app. We diagnose exactly which signals are underperforming and fix them systematically.
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Ready to start your app store optimization (aso) project?
Tell us what you're building. We'll scope it and come back with a clear plan, timeline and estimate.