Stop Guessing. Start Measuring What Actually Matters.
We configure and interpret GA4, Google Search Console, and connected dashboards to surface the metrics that drive your business forward. You get a clear, honest picture of performance so every marketing decision is grounded in evidence, not instinct.
Accurate, Trustworthy Data
We audit and fix broken tracking before building reports, so the numbers you act on reflect what users actually did.
Dashboards Built for You
Reports are structured around your team's real questions, not generic templates, reducing time spent interpreting raw exports.
Faster, Confident Decisions
When every stakeholder can read the same clean dashboard, budget and strategy conversations take minutes instead of days.
Analytics & Reporting
The outcome we're after
Most businesses accumulate data without ever acting on it. GA4's event-based model is more powerful than Universal Analytics, but it also has a steeper learning curve — default reports rarely answer the questions that matter to your specific business goals.
We begin with a full audit of your existing tracking setup, then rebuild or migrate your GA4 configuration to capture meaningful events, not just page views. Search Console data is linked and surfaced alongside paid and organic channel metrics inside a single dashboard built around your KPIs.
The result is a reporting environment where your marketing, product, and leadership teams can answer questions without waiting for an analyst. You see which channels acquire customers, where users drop out of your funnel, and what content earns organic clicks — updated automatically and in plain language.
What we deliver
Key offerings
Why Splicity
Why teams choose us for this
A senior team, a fixed plan and long-term ownership — the things that decide whether a project actually succeeds.
One accountable team
Strategy, design, build and support handled end to end by senior people — not handed off and lost.
Fixed, transparent scope
A clear plan and estimate before any work begins. No open-ended billing, no surprises.
Built to scale & rank
Performance, security and SEO engineered in from day one — not bolted on at the end.
A long-term partner
We support, monitor and evolve what we build, so it keeps delivering value long after launch.
Our process
How we work
Discovery
We learn how you work, your goals and constraints.
Design & Build
We design the experience and engineer it to spec.
Test & QA
Automated and manual testing before anything ships.
Deploy
Smooth, low-risk releases on your infrastructure.
Maintain & Grow
Proactive support, optimisation and iteration.
FAQ
Frequently asked questions
Do you migrate existing Universal Analytics data to GA4?
We handle the full GA4 migration, including event mapping and goal reconfiguration. Historical UA data cannot be imported into GA4 natively, but we document your UA benchmarks so you can compare trends over time without losing context.
What dashboards do you build, and which tools do you use?
We primarily build in Looker Studio because it connects directly to GA4, Search Console, and ad platforms at no extra cost. For teams with specific BI requirements we can also work with Power BI or a comparable tool you already use.
How long does a typical GA4 setup and dashboard project take?
A standard setup — GA4 configuration, Search Console linking, conversion events, and a core Looker Studio dashboard — takes two to three weeks. More complex e-commerce or multi-domain implementations are scoped individually after an initial audit.
Can you help us understand why traffic or conversions dropped?
Yes. Investigating anomalies is part of our ongoing reporting service. We cross-reference GA4 data, Search Console impressions, and any recent site or campaign changes to identify the most likely cause and recommend a concrete next step.
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Ready to start your analytics & reporting project?
Tell us what you're building. We'll scope it and come back with a clear plan, timeline and estimate.