One Profile Per Customer. Every Data Source Included.
We design and implement Customer Data Platforms that stitch together behavioural, transactional, and demographic data into a single, persistent customer record. Clients gain a reliable foundation for personalisation, retention campaigns, and revenue forecasting.
Accurate Customer Identity
Deterministic and probabilistic matching links records across platforms so every team works from the same verified customer view.
Faster Audience Activation
Pre-built connectors push refined segments to ad networks, email platforms, and CRMs without manual data exports or engineering tickets.
Reduced Data Redundancy
Centralising ingestion eliminates duplicate records and conflicting attributes that silently inflate costs and skew reporting.
Customer Data Platform (CDP)
The outcome we're after
Most growing businesses accumulate customer data in silos: one record in the CRM, another in the email tool, a third in the e-commerce platform, and raw events scattered across analytics. The result is contradictory profiles, duplicate contacts, and marketing decisions made on incomplete pictures of actual customers.
Splicity Dynamics maps every data source your business uses, then builds ingestion pipelines that feed a central identity graph. We apply deterministic and probabilistic matching to resolve the same person across devices and channels, producing a single persistent profile that updates in near real time as new events arrive.
Once the CDP is live, your marketing, product, and CX teams query the same verified data. Segmentation that previously took days of SQL work runs in minutes. Personalisation engines, paid-media audiences, and churn-prediction models all draw from one authoritative source, cutting campaign waste and lifting conversion rates measurably.
What we deliver
Key offerings
Why Splicity
Why teams choose us for this
A senior team, a fixed plan and long-term ownership — the things that decide whether a project actually succeeds.
One accountable team
Strategy, design, build and support handled end to end by senior people — not handed off and lost.
Fixed, transparent scope
A clear plan and estimate before any work begins. No open-ended billing, no surprises.
Built to scale & rank
Performance, security and SEO engineered in from day one — not bolted on at the end.
A long-term partner
We support, monitor and evolve what we build, so it keeps delivering value long after launch.
Our process
How we work
Discovery
We learn how you work, your goals and constraints.
Design & Build
We design the experience and engineer it to spec.
Test & QA
Automated and manual testing before anything ships.
Deploy
Smooth, low-risk releases on your infrastructure.
Maintain & Grow
Proactive support, optimisation and iteration.
FAQ
Frequently asked questions
How long does it take to implement a CDP for an e-commerce business?
A foundational CDP covering three to five core data sources typically goes live in eight to twelve weeks. Timelines extend when legacy systems require custom connectors or when data quality remediation is needed before ingestion begins. We share a detailed milestone plan after the discovery phase.
Do we need to replace our existing CRM or analytics tools to use a CDP?
No. A CDP sits alongside your existing stack and pulls data from it rather than replacing it. Your CRM, email platform, and analytics tools continue to operate normally while the CDP consolidates and unifies the records they each hold independently.
How does the identity resolution actually work across devices and channels?
We build an identity graph that links known identifiers such as email addresses and phone numbers with anonymous device and session IDs. When a visitor logs in or submits a form, previously anonymous behaviour is merged into their persistent profile, giving you a complete pre- and post-acquisition view.
What happens to data privacy compliance when all customer data is centralised?
Centralisation makes compliance easier, not harder. Consent flags, data-deletion requests, and opt-out preferences are stored once in the CDP and propagate automatically to downstream systems. We configure role-based access and field-level encryption from the start so sensitive attributes are never exposed unnecessarily.
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Ready to start your customer data platform (cdp) project?
Tell us what you're building. We'll scope it and come back with a clear plan, timeline and estimate.